Overview
SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.
The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.
Key Features
- Tinder-style swipe deck: right to launch, left to pass
- Public board ranked by approval share, weighed against sample size
- Weekly board, with each past week's top three kept on a permanent page
- Submit with one link and no account; the listing is drafted from your page
- Free listing with a badge, or $29 Featured
- Founder pages that people can swipe on too
- REST API, MCP endpoint and Markdown pages for agents
Use Cases
- Makers and indie hackers launching a new startup, SaaS or app
- Founders looking for a Product Hunt alternative with honest approval scores
- Visitors discovering new products one card at a time
- Developers and AI agents reading launch data via the REST API or MCP
Getting Started
- Open the swipe deck on the homepage and start swiping. No account needed.
- To launch a product, open the submit page and paste one link. The site drafts the listing from your page.
- Choose a free listing (add the SwipeToLaunch badge to your homepage) or Featured.
- A moderator reviews each new listing within about a day.
Developers and agents can read launch data over REST, MCP and Markdown: https://swipetolaunch.com/developers
Pricing & Plans
- Free: the listing goes live once the SwipeToLaunch badge is on your homepage, with a followed link while the badge is up.
- Featured ($29 one-time): live right away with no badge, first in the deck and on the board for 30 days, with a gold mark and a followed link from day one.
- Visitors swipe for free, with no account.
