Overview
The Business Detective provides practical, managed SEO services for small and medium-sized businesses that want to improve their visibility on Google, attract more relevant website visitors and generate more enquiries online.
Key Features
SEO Audit
We review your website to identify problems and opportunities that may be affecting its performance in search results.
This gives us a clearer picture of what needs attention and helps prioritise the work that is most relevant to your business.
Keyword Research
Ranking on Google is only useful if you are appearing for searches that matter to your business.
Keyword research helps identify what potential customers are actually searching for and which terms have genuine relevance to your products or services.
Competitor Analysis
Your website doesn't operate in isolation.
We look at businesses competing for visibility in your market to understand where they are performing well and where opportunities may exist.
On-Page SEO
On-page SEO focuses on improving the individual pages of your website.
This can include:
- Page titles and meta descriptions
- Heading structure
- Page content
- Keyword targeting
- Image optimisation
- Internal linking
- Page structure
- Schema markup
We don't believe in adding keywords simply for the sake of SEO.
Your website still needs to read naturally, explain your services clearly and encourage potential customers to make an enquiry.
Technical SEO
Sometimes a website looks perfectly good to visitors but has technical problems behind the scenes.
Technical SEO can include reviewing areas such as:
- Website speed
- Mobile usability
- Search engine crawlability
- Indexing
- XML sitemaps
- SSL
- Website structure
Resolving technical issues can make it easier for search engines to access, understand and index your website correctly.
Local SEO
Our Local SEO work can include:
- Local keyword research
- Location page recommendations
- Local landing page optimisation
- Citation checks
- Business information consistency
- Local competitor analysis
- Local content ideas
- Local link recommendations
We can support businesses targeting individual towns, multiple service areas, counties or wider regions.
Google Business Profile Optimisation
Your Google Business Profile plays an important part in local search visibility.
Content Recommendations
Content gives search engines more information about your expertise and gives potential customers useful answers to their questions.
We can identify opportunities for new service pages, location pages, blogs and other useful website content.
Rather than publishing articles simply because "Google likes content", we focus on creating content with a clear purpose.
Internal Linking
Internal links connect relevant pages throughout your website.
We review internal linking as part of creating a more organised and search-friendly website.
Ongoing SEO and Reporting
SEO isn't normally something you complete once and forget about.
Search behaviour changes, competitors improve their websites and new opportunities appear.
Getting Started
Getting started with SEO doesn't need to be complicated.
The first step is understanding your business and what you're trying to achieve.
This could include looking at:
- Your current Google visibility
- Important services and keywords
- Website structure
- Technical SEO
- Existing content
- Local search presence
- Competitor performance
- Google Business Profile
- Potential content opportunities
We can then explain what we have found in straightforward language and recommend the next steps.
There is no point producing a huge SEO report if you don't understand what it means or what should happen next.
Our approach is to make SEO practical, understandable and focused on your business.
Ready to find out how your website is performing?
Get in touch with The Business Detective.
