LaunchOn.it is a dynamic online directory and weekly leaderboard designed for discovering and launching new software products, particularly focusing on indie software, SaaS applications, and AI tools. It distinguishes itself from traditional startup directories by featuring only working software with live demos, ensuring users can immediately test and evaluate tools without encountering broken links or endless waitlists.
Every Monday at 00:00 UTC, 20 new products are launched, gaining a full seven days of prominent front-page exposure. This extended visibility period allows makers to gather substantial community feedback and engagement, moving beyond the typical chaotic short-duration launch races. Each product profile on LaunchOn.it is comprehensive, detailing verified pricing, underlying tech stacks, and relevant alternative software, enabling users to make informed decisions quickly.
The platform's community-driven ranking system operates from Monday to Sunday, with upvotes determining the weekly leaderboard. To maintain fairness and authenticity, LaunchOn.it employs robust bot detection, rate limits, and verified account checks, preventing manipulation by upvote rings or private syndicates. The top three products each week earn permanent podium badges, signifying their community recognition.
For software makers, LaunchOn.it offers a powerful product launch platform. Beyond the week-long front-page feature, top-ranking products receive permanent dofollow backlinks, which are crucial for SEO and improving search engine visibility. All launched products, regardless of their weekly rank, are permanently archived in the software directory, ensuring their profiles, category links, and backlinks remain live indefinitely without being hidden behind paywalls. This commitment to lasting presence helps founders build long-term ranking equity on Google and ensures their products are cited in AI search answers.
The directory covers a wide array of product types, including developer utilities, productivity software, and various indie maker projects. Users can easily navigate through categories, explore curated use cases, or compare alternatives to find tools that best fit their needs. LaunchOn.it is an ideal platform for founders, indie hackers, and solopreneurs looking to launch their tools, gain authentic community validation, and establish a strong, lasting online presence.
