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HubSpot

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Introduction

HubSpot offers a comprehensive customer platform designed to help businesses grow by uniting marketing, sales, and customer service teams on a single, AI-powered ecosystem. The platform features a Smart CRM as its core, providing a unified source of truth for all customer data, ensuring it's clean, connected, and actionable.Key product hubs include:* Marketing Hub: Marketing automation software for attracting and converting leads, running campaigns, and personalizing content.* Sales Hub: Sales software to generate quality leads, build pipeline, manage deals, and accelerate revenue growth through automation and AI-powered prospecting.* Service Hub: Customer service software to streamline and scale support, serving customers faster and driving retention with actionable insights and real-time usage data.* Content Hub: Content marketing software for easily creating, organizing, updating, and distributing content across various channels, often with AI assistance.* Data Hub: Data management software to turn scattered data into unified intelligence, combining, cleaning, and activating customer data across every team and tool.* Commerce Hub: CPQ, billing, and payments software to simplify customer payments, manage quotes, collect payments, and handle subscriptions.A standout feature is Breeze, HubSpot's integrated AI, which powers the entire customer platform. Breeze includes AI Agents that work 24/7 to resolve customer inquiries (up to 65% automatically), accelerate sales prospecting by identifying and engaging high-value leads, and rapidly generate quality content.HubSpot also boasts over 2,000 integrations with popular tools like Gmail, Shopify, Mailchimp, Zapier, Google Ads, and Slack, ensuring compatibility with existing workflows. The platform is recognized for its effectiveness, with customers reporting significant increases in leads, deals closed, and ticket closure rates within a year. It caters to businesses of all sizes, from startups and small businesses with its Starter Bundle to large enterprises, providing powerful yet easy-to-use solutions for go-to-market teams.

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