Hoken Pass

Hoken Pass is a self-service SaaS platform that lets EU manufacturers, importers and brands create, manage and publish compliant Digital Product Passports (DPPs) — the EU's new mandatory product transparency document introduced by the Ecodesign for Sustainable Products Regulation (ESPR, EU 2024/1781).

In about two minutes, a company turns its product data into a verified public passport: choose one of five category templates, fill in the fields, and publish. Hoken Pass handles the rest — blockchain notarization for tamper-evident records, QR codes and GS1 Digital Link for on-product access, granular privacy so suppliers only see what they should, and EU-registry-ready exports in JSON and XML.

The platform is live today, freemium from €0/month, and built on a complete mapping of the DPP market across all 27 EU member states. It is ready for the first mandatory deadlines: battery passports from February 2027 and the first ESPR product groups (textiles, steel, aluminium, furniture, tyres) from 2027.

Hoken Pass is an end-to-end DPP platform. A company selects one of five category templates (Fashion, Automotive, Battery, Food, Electronics), fills in its product data, and publishes a public passport page — typically in about two minutes. The platform provides:

• Template-driven builder — ESPR-ready data fields per category, no blank canvas.
• Customizable public page — on-brand colors and logo, shareable link.
• Granular privacy — section-level visibility so suppliers, distributors and regulators each see only what they should.
• Blockchain notarization — tamper-evident, verifiable record of each passport version.
• QR code + GS1 Digital Link — consumers scan the product and land on the passport.
• EU registry export — JSON/XML files ready for the EU DPP registry.
• Team & security — role-based access, team management and email-based security groups.

Business Client. Our customers are companies that place goods on the EU market and therefore must comply: manufacturers, importers, brand owners and retailers. Priority verticals are the first regulated groups — batteries, textiles/fashion, furniture, consumer electronics and food. Primary buyer is the SME segment (1–250 employees, roughly 3 to 1,000 passports a year), with self-serve onboarding and plans from €0 to €1,000/month. Enterprise and white-label versions serve larger brands, GS1 partners and consultancies.

Incumbent DPP tools were built for enterprise and sold to large brands; most require integration projects, consultants or annual contracts. Hoken Pass inverts this model.

1. Self-service, not consulting. A compliant passport in ~2 minutes, no code, no implementation partner.
2. Freemium and SME-friendly. Start at €0/month; scale from €10 to €1,000/month. Most competitors start at €100/month and price by request.
3. Full ESPR coverage. Templates for the first regulated groups — not just one vertical like batteries or fashion.
4. EU-wide, not regional. Designed for all 27 member states, covering markets where no native DPP provider exists.
5. Verifiable by design. Blockchain notarization plus QR/GS1 Digital Link means the passport is both compliant and auditable by regulators, customers and consumers.

The result is a product that makes compliance a growth story — verifiable sustainability claims, consumer trust, and readiness for a deadline that cannot be postponed.