What ASO Atlas does
ASO Atlas is an App Store Optimization platform for iOS developers and app marketers who are tired of guessing. Most ASO tools estimate keyword search volume with opaque models. ASO Atlas is built on real Apple Search Ads demand data, so the popularity and difficulty numbers you see reflect what Apple itself reports about how often people search a term.
Keyword research that ends in a decision
You start from a seed keyword, your own app, or a competitor, and get suggestions scored by real demand, ranking difficulty, and an opportunity score that weighs the two against each other. Every keyword shows the apps currently ranking for it, so you can see immediately whether a term is realistically winnable or locked up by incumbents with far more downloads. That single view is the difference between targeting a keyword and wasting an update on one you were never going to win.
Everything you need to act on the research
- Rank tracking across more than sixty storefronts, checked daily, with historical charts
- Competitor gap analysis that surfaces keywords your rivals rank for and you do not
- Metadata optimizer for your title, subtitle and the hundred character keyword field, flagging wasted characters and duplicates
- Screenshot studio for App Store creatives without leaving the tool
- App icon generator for testing icon directions
- Review insights that pull recurring themes out of your reviews
Where it runs
ASO Atlas is a web platform and a native macOS app, and it ships an MCP server so AI assistants such as Claude can run keyword research, pull rankings and draft metadata directly. There is a free tier that requires no App Store Connect login, so you can research keywords within a minute of arriving. Pro is one hundred dollars a year with unlimited apps and keywords.
